Diversity in the United States Essay Example for Free

Diversity in the United States Essay Diversity in the United States Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diversity is the concept of acceptance and respect upon every individual in relations to sexual category, ethnic and sexual coordination, and stage of development, bodily abilities and political beliefs. In United States there is synthesis of world’s abundant and varied religions, cultures and ethnic groups since it is a home to everybody and there is no group which can call itself the most American than the other. However, the merging of cultures here is so irreplaceable and so outstanding that citizens can be just as pleased and proud of their main cultural legacy as they are to be an American after all. The diversity in United States assemblage takes a moral look at what it means to be an American and scrutinizes the rich legacies that encompasses the entire nation. Any culture provides its specific and incomparable contribution to the current understanding in America and to the world generally. The issue of diversity in America not only provides a multitude of friendly portraits of heritage and culture, but records the fights of nationalities to incorporate into the sentimental society of America, and highlights the power and honesty of several cultural influential and socialites (Naylor, 1999, Naylor, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to the current state of immigration in United States, diversity has however reached nearly every state in America. William Ferry, a demographer has stated that â€Å"This is just a strange explosion of diversity all across the United States† and thinks that diversity and immigration are going hand in hand. Due to the high of immigration, the current statistics indicate that Education ranks increased in every state from 2000 to 2010. Generally, the part of adults with 25 years and older with at least a high school diploma or certificate raised from 80 percent to 90 percent. Those adults with at least a bachelor’s degree from any university or college raised from 40 percent to 55 percent. This change could even rise higher in the coming years as far as there are available jobs and the growth of economy still continue growing in order to hold the population. Furthermore, there are all categories of construction, food p rocessing, every kind of service jobs, the full scale, where primary agriculture is practiced (Naylor, 1997)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Immigrants have also enriched American communities by bringing characteristics of their instinctive cultures with them. However, many of the black Americans now celebrate both Christmas and other festivals drawn from African rituals. Hispanic Americans enjoy their backgrounds with street fairgrounds and other parties or events. There are many ethnic restaurants that proliferate in many American cities. For example, President John Kennedy, the grandson of Irish immigrants, commissioned up this intermingling of the old and the new when he titled America as a society of immigrants, which could hold any person irrespective of their culture, race, religion or political ideologies and everyone would began life fresh, on an equal basis. Therefore, this is the secret of United State as a nation of people with the fresh retention of old backgrounds who venture to walk around with new borderlines (Lind, 2010).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, apart from the benefits which have been brought by the immigrants in the United States, challenges have been there more so to the government on how to counter the growing population. Services in all fields need to be increased and improved that is in organizational centers, health centers and educational centers because among the immigrants there are disabled people or people with special needs and they all expect assistance from the government. The issue of ethnicity is still there among various groups of people and this has led to gender difference and reduced sexual orientation. The uniformity that is beyond our internal extents there is outward effects of life practices, plus the choices we decide in our lives also affect our chances, circumstances, and elevations and since these controls, outward extents of religion, maternal prominence, and presence may influence others to create conventions about the immigrants (Naylor 1999 ).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, diversity need to be fostered in all terms of climate of acceptance and cultural pluralism in the United States in the following ways. First, Asian, Hispanic, black, and American Indian kids require the same basic skills that we have low priorities that white children require. This is a recognizable point, but it is most forgotten idea when the subject of multiethnic education is raised. Second, they need a broad considerate of our form of government and its organizations because we live in a country in which we enjoy countless freedom, but we also live in a country in which people are extremely unconcerned. Third, we must teach our children the history of this United States and there are many sources where we can get that history. Finally, all American kids need a well understanding of the world in which we live, and this includes something of the history of other nations. They need a foundation in geography, which, if shown we ll, will also teach them why nations advanced as they did. Rivers, terrain and climate are all important to the improvement of culture and should be understood well (Naylor, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The ways in which media perpetuate stereotyping and prejudice are relatively few. Erratically, there are studies within fields of journalism and mass communication that concentrate on stereotype and prejudice decline. One of the way is applying an audience-based tactic that openly teaches audiences how to be critical media consume while the other method is using message based method which enables the participants with all stereotypical news narratives that explain the existing cultural practices about various racial groups. The results of these two media-based methods on the accessibility of unfriendly and compassionate racial typecasts are considered to be having a great change. Finally every individual need to construct up prejudice like in other states such as Germany, china and Japan to improve our entrepreneurship. This may be called Ideology but we have to become one, not diverse and unlike (Lester, 2011, Lind, 2010). References Lester, P. M. (2011). Images That Injure: Pictorial Stereotypes in the Media, Third Edition. Santa Barbara: ABC-CLIO. Lind, R. A. (2010). Race/gender/media: Considering diversity, across audiences, content, and producers. Boston: Allyn Bacon. Naylor, L. L. (1999). Problems and issues of diversity in the United States. Westport, Conn. [u.a.: Bergin Garvey. Naylor, L. L. (1997). Cultural diversity in the United States. Westport, Conn. [u.a.: Bergin Garvey. Source document

Analysis Of The Pepsi International Strategy

Analysis Of The Pepsi International Strategy PespiCo is facing price hike issue in Saudi Arabia; it is hurting its further expansion in soft drink industry. PepsiCo requested ministry of economy of UAE to approve a price hike for their products in the country. But ministry said Government will send it to the higher committee of consumer protection association for approval. Reasons For Expanding To Foreign Markets: Coca-Cola, the major competitor of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi expanded into Arab Countries has an 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola Internationals sales came from Saudi Arabia. The environment in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is banned climate is very hot and dry. Mode of Expansion: Pepsi uses franchise system for international expansion. Sources of Competitive Advantage: PepsiCo has competitive advantage in terms of worldwide distribution the company is able to produce all its products in the country where they are consumed. Pepsi has a competitive advantage over Coke because of its brand image good word of mouth. Pepsi promotes itself as the number one choice of the Next Generation. Government Policies: Currently a 50 percent rise in Pepsi prices in Saudi has angered customers and provoked the kingdoms government to call on more than 30 soft drink companies to hold off on further price hikes. Pepsi increased the price of a can to 1.50 riyals $0.40 from 1 riyal.it. Saudi Consumer Protection Association investigated the sudden unjustified price hike, the Saudi Gazette reported that official permission should be granted to soft drink firms before they are allowed to increase prices and price rise should not be more than 10 percent. PEST Analysis Political Influences: Many PepsiCo products are subject to different federal laws due to their manufacturing, distribution use, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. The international ventures are subject to the Government stability and businesses are subjected to different taxation policies in each consumer country. Economic Influences: PepsiCo relies on trucks to move products so fuel is an important subject fuel prices matters. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions, etc. PepsiCo is also subjected to other economical factors like money supply, energy availability, cost and business cycles. Socio-Cultural Influences: Pepsi is subject to the lifestyle changes, so it bases her advertising campaigns in people with special lifestyle. For that PepsiCo has to pay special attention on lifestyle changes. It has to be very careful with the possible problems with the governments and those which could rise from PepsiCo act with the people of KSA. Technological Influences: PepsiCo is exposed to new manufacturing techniques, for its three business units, snack food, juices and soft drinks. It has to pay attention while adopting flexible advanced distribution techniques. PORTER 5 FORCES Analysis 1. Threat of New Entrants: The threat of new entrants in the industry is small yet substantial. This is because there are already four players in the market other then Pepsi itself. 2. Threat of Substitute Products: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. Possible substitutes that continuously put pressure on Pepsi include tea, coffee, juices, milk, and hot chocolate. 3. Bargaining Power of Suppliers: The bargaining power of the suppliers tends to be low according to the recent analysis. PepsiCo needs to manage its relationships carefully with the bottling units in order to make changes in its way to market the local retailers. 4. Bargaining Power of Buyers: Here the concern is how to increase market share and retain its current customer because customer always try to optimize benefit. The buying power of consumers also poses a key threat in the industry. Moreover consumers can simply switch to other beverages with little cost or importance. 5. Rivalry Among Competitors: Pepsi has 48.9% share of market it is situated in an environment that is ever changing and dynamic because coca cola is holding 30.9% share Cadbury Schweppes 8%. The local brands are also in the market to compete Pepsi. These brands are Mecca cola holding 0.5% market share and 0.6% Zamzam cola. SWOT Analysis 1.Internal Attributes(Strengths Weaknesses) Pepsi has strong worldwide distribution system. But it is poorer in its fountain drink division. The ownership in fast food restaurants has always been challenging for Pepsi. The Coca Cola has been in the top position for fountain beverages because of their ownership in famous fast-food restaurants. 2.External Attributes(Opportunities Threats) External influences that are affect planning include the actions of competitors, and a series of social, legal, economic, and technological factors. An effective plan therefore needs to be designed to take account of the external environment threats. In addition to its large consumer base, Saudi Arabia has some of the regions biggest athletic clubs, most passionate sports fans, and has a growing population of athletes and active people. When PepsiCo started its own Pepsi Bottling Company, it allowed them to cut costs, reduce overhead, and coordinate their distribution to create a better synergy. Critical Issues or Barriers: Pepsi can serve the 90% market but problem is the bottling of the drink. War crisis between Palestine and Israel is bringing hate against Pepsi that why USA is not interest in resolving the issue As Pepsi is US product and these days US and foreign products are campaigned not to be used to show rage against non-Muslim acts. Due to recent oil prices increase, there is international factor of inflation and on the other hand Pepsi is cheaper in KSA compared to other countries, so Pepsi is facing problem to maintain the profits. Since employers in KSA are required to give their employees time to pray toward Mecca five times per day, as set forth in the Koran, break times caused additional operating cost. Health and stomach diseases due to over use. Obesity problem which is becoming common in Saudis. Rumors of Haram ingredients. The tough competition is carried out through packaging as well as price. Recommendations: Pepsi is being forced to re-examine their strategic models, based on carbonated soft drinks and move to new beverage categories. Heavy investmentment in risky innovations may be suggested in order to transfer resources from other brands. Pepsi spends 15% of overall budget on advertising and marketing to be no.1 in the consumer sight. Pepsi should use all media vehicles to attract consumers. Conclusion: Consumers want to buy soft drinks delivered at convenient locations with the right package. Pepsi have to make sure that the market keeps growing annually, and that company products are available everywhere. Pepsi has won the International Quality Award and Bottlers of the year Award, so the company feels quite optimistic. Although difficult challenges lay ahead, yet to exploit opportunities through the implementation of an effective and comprehensive marketing plan 2009. Appendix:

Rising Above a Corrupt World in Voltaires Candide Essay -- Candide Vo

Rising Above a Corrupt World in Voltaire's Candide      Ã‚  Ã‚  Ã‚  Ã‚  Society can be, and is, corrupt in many different ways. Within our lives we are subject, but not limited to, corruptions within religion, corruptions of morals, and corruption within the government. Voltaire, the author of Candide, uses a naà ¯ve protagonist to illustrate his view of the world. Candide, surrounded by a corrupt society, and bombarded by various character defining events, is able to come to a higher understanding as to his philosophy of life.    Candide, by Voltaire, is a story about an optimistic young man who encounters various misfortunes on his search for an ideal world. Having unfortunately been kicked out of his home for the love of Lady Cunegonde, Candide suffers through many natural and unnatural catastrophes during his travels. However, holding on to his claim that all is for the best, Candide travels the world abroad with a totally naà ¯ve attitude. Constantly being reunited with many of his peers, Candide suffers the cruelty of the Bulgar army, a tempest, a shipwreck, an earthquake, and an auto da fe'.    Candide's optimism, stemming from his tutor Dr. Pangloss, keeps him totally determined to find his lost love, Lady Cunegonde, and an ideal world. However, Voltaire takes Candide around the world to discover that, contrary to the teachings of his distinguished tutor Dr. Pangloss, all is not always for the best.    In Candide, Voltaire uses general criticisms paired with specific examples to illustrate his idea concerning the contemporary corruption of the time. It is a "grinning critique of the 18th century's excesses and cruelties" (Kanfer 1). With Candide, Voltaire tried to show the world just how unjust and cruel it was.... ...we in fact free ourselves from the constraints of "the game". It is in this choice, and freedom associated with it, that enables us (Candide, Lady Cunegonde, etc...) to live the rest of our lives content and fulfilled.    Works Cited Beck, Ervin. "Voltaire's Candide." Explicator 57 (Summer99). Ebsco Academic Search Elite. 10 Oct. 2000. Bell, Ian A. "Candide: Overview." Reference Guide to World Literature 2nd ed. (1995). 5 Nov. 2001 Kanfer, Stefan. "Barnum meets Voltaire." New Leader 80 (1997). Ebsco Academic Search Elite. 10 Oct. 2000. Mason, Hayden. "Voltaire: Overview." Reference Guide to World Literature 2nd ed. (1995). 5 Nov. 2001 Voltaire. Candide. 1759. Ed. Stanley Appelbaum. Mineola, New York: Dover Publications, Inc., 1991. Wade, Ira O. "Voltaire's Quarrel with Science." Bucknell Review VIII.4 (1959): 287?298. 5 Nov. 2001

The Colector Crimes vs. Drug Crimes :: essays research papers

Various crimes have select penalties in which they are accompanied with. As a part of the American way, fairness and justice is the prime concern in the court of law. However, some specific crimes do not seem to fit the punishment. Although these serious offenses are in fact crimes, their penalties coincide with unlawful acts that effect more people, and therefore should not be of the same punishment. Examples of these unequal ratios are the comparisons between murder and kidnaping laws to those of drug crimes. These offenses are indeed actions that effect more than one person in a negative way. The victims, along with their families and friends, are impacted dramatically when a person is lost, missing, or even dead. These effects last long after justice is served. But how well is this justice served? Are murderers on the same levels of drug offenders? First degree murder is the most heinous crime with the harshest penalties in the American judicial system. No other offense will allow the same punishments to convicts, which honestly makes perfect sense. However, second degree murder calls for up to a $25,000 fine and/or four to twenty years in prison, (Rockton site). This crime, voluntary manslaughter, is the deliberate and intentional murder of a person. Along with this crimeà ¢Ã¢â€š ¬Ã¢â€ž ¢s penalty, there is an equal punishment if the act was drug related. For possessing fifteen grams of cocaine without intent to sell, an offender will be exposed to the same consequences as if they would have shot and killed a young woman in the middle of a crowded building, (Hoffman Estates site). Possession of that amount of cocaine is indeed an offense, but does it equal the loss of a life? If this criminal was selling this amount, the charge should be higher since more people are affected. For example, it would be suicide if one were to ov erdose on the amount of cocaine, but if an overdose was a result of oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s sales, than this action would be dubbed involuntary manslaughter, or the unintentional act leading to a death. However, this consequence is only of possession, not supplying to another person who could harm themselves. Another example of these extreme penalties is the common link between kidnaping and possession of methamphetamine. Possession of five grams of methamphetamine with intent to sell is obviously a disgusting way of life, but so is the abduction of a person.

Demetrius, A Superbly Unique and Difficult Character Essays -- essays

In William Shakespeare’s A Midsummer Night’s Dream, Demetrius is a character who’s personal characteristics are difficult to recognize except for his relation to the one whom he loves, or more principally, the one who is in love with him. His annoyance of Helena illustrates the first symbols of his unique characteristics; before being charmed in Act II, he even threatens Helena with bodily harm, coming off not as the affable lover he truly means to be. It is simple to understand his ungracious character, however, by how easily he was distracted from Helena by Hermia at the beginning of the play. It seems that he could, in fact, be a generous and loving man if he truthfully desired to be, but he is weak, and would rather be put in his place by others. In the end, still under the spell of fairy magic and therefore not seeing with true eyes, he is blankly laughing at the acted â€Å"lovers† in the play-within-the-play. Since Demetrius only has two lines throughout the entire first act, it shows that he cannot stand up for himself; similarly, this lack of dialogue shows his lack of self-confidence and the representation of himself: â€Å"Relent, sweet Hermia, and, Lysander, yield Thy crazed title to my certain right.† (I.i.93-94) He believes that because he has the approval of Hermia’s father Egeus, that she should surrender immediately to him and he only states that Lysander is going against his privilege. This is because Demetrius cannot win over and get Hermia to fall in love with ...

Repeat purchasers

The legal environment of foreign marketing takes an added dimension of importance since there is no single uniform commercial law which governs foreign business transactions. † – Comment. International marketers must be aware of the legal environments that they operate in. As there is no uniform international law regarding business transactions, companies can find themselves wasting money or in legal issues if they do not operate according to the laws in the specific countries they are in.The customs, politics, and geography vary greatly from country to country and are affected by the gal environment. It is extremely important that international markers are aware of this added dimension and are prepared. No single, uniform international commercial law governs foreign business transactions. The foundation of a legal system Profoundly affects how the law is written, interpreted, and adjudicated Laws governing business activities within and between countries An integral par t of the legal environment of international business .Four heritages form the basis for the majority of the legal systems of the world Common law, Civil or code law, Islamic law, and Marxist-socialist tenets Common law Derived from English law. England, U. S. , Canada and countries who were once under the English influence. Seeks interpretation through the past decisions of higher courts which interpret the same statues. Applies established and customary law principles to a similar set of facts Civil or Code law derived from Roman law.Germany, Japan, France and non-lilacs and non-Marxist countries. All-inclusive system of written rules (codes) of law: Legal system is generally divided into three separate codes 1 . ) Commercial 2. ) Civil 3. ) Criminal Ownership is determined by registration. Considered complete as a result of catchall revisions found in most code-law systems Islamic law Places emphasis on the ethical, moral, social, and religious dimensions to enhance equality and f airness for the good of society. The basis is the interpretation of the Koran.Islamic law defines a complete system that prescribes specific patterns of social and economic behavior for all individuals: 1 . ) Property rights 2. ) Economic decision making 3. ) Types of economic freedom Islamic law This system prohibits investment in a business dealing with Alcohol, gambling and casinos In order to comply with Islamic Law following are terms that are frequently use: Trade with markup or cost-plus sale and leasing. These practices enable borrowers and lenders to share in the rewards as well as the losses in an equitable fashion.The international marketer must know the religion's system of belief and understand how the law is interpreted in each region Marxist-socialist Tenets of Russia and the Republics of the former Soviet Union, Eastern Europe, and China. Legal system centered on the economic, political and social policies of the state. Now more directly involved in trade with non-Ma rxist countries Differences among the 4 law systems Due process may vary. Individual interpretation may vary Fundamentalist interpretation of Islamic law. Combination of several legal systems. U. S. Sees both common and code law Marxist-socialist tenets strictly subordinate to prevailing economics conditions. Private ownership, contracts, due process and other legal mechanisms need to be developed. Russia and China differ because Each has taken a different direction in its political economic growth. Russia is moving toward a Democratic System. China is trying to activate a private sector within a mixed economy in a socialist legal framework Jurisdiction in International Legal Disputes No Judicial body exists to deal with legal commercial problems arising between citizens of different countries.Legal disputes can arise in three situations: 1 . ) Between governments 2. ) Between a company and a government 3. ) Between two companies Jurisdiction is generally determined on the basis of: Jurisdictional clauses included in contracts, Where a contract was entered into, Where the provisions of the contract were performed Jurisdictional Clause â€Å"That the parties hereby agree that the agreement is made in Oregon, USA, and that any question regarding this agreement shall be governed by the law of the state of Oregon, USA† Types of International Disputes Buyer refuses to pay.Product is inferior quality. Shipment arrives late Steps when a dispute arises†¦ Resolve the issue informally, Conciliation aka Mediation, Arbitration, Conciliation a nonbinding agreement between parties to resolve disputes by asking a third party to mediate differences. Sessions are private and all conferences between parties and the mediator are confidential. In all conciliation agreements An arbitration clause should be included The popularity of arbitration has led to a proliferation of orbital centers. Established by countries, organizations, and institutions.Inter-American Commer cial Arbitration Commission. Canadian-American Commercial Arbitration Commission (for disputes between Canadian and U. S. Businesses). London Court of Arbitration (decisions are enforceable under English law and English courts). American Arbitration Association. International Chamber of Commerce (select Arbitration) Arbitration clauses require agreement on two counts 1 . To arbitrate in the case of a dispute according to the rules and procedures of some arbitration tribunal. 2. To abide by the awards resulting from the arbitrationContracts and other legal documents should include clauses specifying the use of arbitration to settle disputes Problems with Arbitration Companies may refuse to: 1 Name arbitrators 2. ) Arbitrate 3. ) After arbitration awards are made companies may refuse to honor the award 4. ) In most countries, arbitration clauses are recognized by the courts and are enforceable by law within those countries Deterrents to litigation Fear of creating a poor image and dam aging public relations. Fear of unfair treatment in a foreign court.Difficulty in collecting a Judgment that may otherwise eave been collected in a mutually agreed settlement through arbitration. The relatively high cost and time required when bringing legal action. Loss of confidentiality 4 recommended steps for settling disputes Try to placate the injured party. Conciliate. Arbitrate. Litigate Companies spend millions of dollars establishing brand names or trademarks To symbolize quality and design. To entice customers Millions are spent on research To develop products, processes, designs, and formulas Lost sales from the unauthorized use of U. S. Tents, trademarks, and copyrights Amount to more than $100 billion annually Counterfeits anger from copies that have the same efficacy as the original to those with few or no active ingredients, to those made of harmful substances Inadequate Protection Failing to adequately protect intellectual property rights can lead to the legal loss of rights in potentially profitable markets A company that believes it can always establish ownership in another country by proving it used the trademark or brand name first is wrong and risks the loss of these assets It is best to protect intellectual property rights through registration In the U.S. , a Common-law country, ownership of intellectual property rights is established by prior use versus registration International Conventions Three major aspects: Paris Convention for the Protection of Industrial Property, Inter- American Convention, Madrid Arrangement All countries have laws regulating marketing activities Promotion, Product development, Labeling, Pricing, Channels of distribution Discrepancies across markets cause problems for trade negotiators – particularly for managers and their firms U. S. Does not allow the buying or selling of human organs. Some countries only have a few marketing laws with lax enforcement.Others have detailed, complicated rules that are st ringently enforced 0 Advertising comparisons in advertisements are always subject to the competitor's right to go to the courts and ask for proof of any implied or stated superiority Green marketing laws Focus on environmentally friendly products and Focus on product packaging and its effect on solid waste management Antitrust a lot of the 20th century it was Nonexistent and Not enforced in most of the world's countries (U. S. Was exception) U. S. Laws Apply in Host Countries Foreign Corrupt Practices Act, National security laws, Antibiotics law, Extraterritoriality of U.S. Laws and Antitrust laws 0 00 Foreign Corrupt Practices Act Makes it illegal for companies to pay bribes to foreign officials, candidates, or political parties 0 00 National security laws Prohibit a U. S. Company, its subsidiaries, Joint ventures, or licensees to sell controlled products without special permission from the U. S. Antibiotics law U. S. Companies are forbidden to participate in any unauthorized forei gn boycott. Required to report any request to cooperate with a boycott Extraterritoriality of U. S. Laws Especially important to U. S. Multinational firms.Foreign governments fear the influence of American government policy on their economies through U. S. Multinationals What is illegal for an American business at home can also be illegal by U. S. Law in foreign Jurisdictions for the firm, subsidiaries and licensees of U. S. Technology Cybercafà © – Unresolved Issues Supersaturates (CSS), Taxes, and Jurisdiction of disputes and validity of contracts Taxes In the past, a company was deemed to have a taxable presence in a country if it had a permanent establishment there The E Commission Proposes value-added tax (VAT) Jurisdiction of disputes and validity of contractsThe EX. Commission has adopted an e-commerce directive that will permit online retailers to trade by the rules of their home country unless the seller had enticed or approached the consumer by way of advertising S upersaturates buy and register descriptive nouns, geographic names, and names of ethnic groups and pharmaceutical substances, and other similar descriptors and hold them until they can be sold at an inflated price Businesses face a multitude of problems in their efforts to develop successful marketing programs Varying legal systems of the world and their effect on business orientations Legal questions must also be considered Jurisdictional and legal recourse in disputes. Protection of intellectual property rights. Extended U. S. Law enforcement Enforcement of antitrust legislation by U. S. And foreign governments Q . International marketing research and market research are Synonymous, since the research process is basically the same whether applied in USA. , U. K. , Japan or India? † Critically examine this statement. Marketing research process Stage 1: Formulating the Marketing Research Problem Formulating a problem is the first step in the research process. In many ways, res earch starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed. However, most management problems are not always easy to research. A management problem must first be translated into a research problem. Once you approach the problem from a research angle, you can find a solution. For example, â€Å"sales are not growing† is a management problem.Translated into a research problem, we may examine the expectations and experiences of several groups: potential customers, first-time buyers, and repeat purchasers. We will determine if the lack of sales is due to: ; Poor expectations that lead too general lack of desire to buy, or ; Poor performance experience and a lack of desire to repurchase. What then is the difference between a management problem and a research problem? Management problems focus on an action. Do we advertise more? Do we change our advertising message? Do we change an under-performing produc t configuration? If so, how? Research problems, on the other hand, focus on providing the information you need in order to solve the management problem. Stage 2: Method of InquiryThe scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially. The scientific method includes the following steps: 1. Formulate a problem 2. Develop a hypothesis 3. Make predictions based on the hypothesis 4. Devise a test of the hypothesis 5. Conduct the test 6. Analyze the results The terminology is similar to the stages in the research process. However, there are subtle differences in the way the steps are performed. For example, the scientific method is objective while the research process can be subjective. Objective-based research (quantitative research) relies on impartial analysis.The facts are the priority in objective research. On the other hand, subjective-based research (qualitative resear ch) emphasizes personal Judgment as you collect and analyze data. Stage 3: Research Method In addition to selecting a method of inquiry (objective or subjective), you must select a research method. There are two primary methodologies that can be used to answer any research question: experimental research and non-experimental research. Experimental research gives you the advantage of controlling extraneous variables ND manipulating one or more variables that influences the process being implemented. Non-experimental research allows observation but not intervention.You simply observe and report on your findings. Stage 4: Research Design The research design is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need. Stage 5: Data Collection Techniques Your research design will develop as you select techniques to use. There are many ways to collect data. Two important methods to co nsider are interviews and observation. Interviews require you to ask questions and receive responses. Common modes of research communication include interviews conducted face-to- face, by mail, by telephone, by email, or over the Internet.This broad category of research techniques is known as survey research. These techniques are used in both non-experimental research and experimental research. Another way to collect data is by observation. Observing a person's or company's past or present behavior can predict future purchasing decisions. Data collection techniques for past behavior can include analyzing company records and reviewing studies published by external resources. In order to analyze information from interview or observation techniques, you must record your results. Because the recorded results are vital, measurement and development are closely linked to which data collection techniques you decide on.The way you record the data changes depends on which method you use. Stag e 6: Sample Design Your marketing research project will rarely examine an entire population. It's more practical to use a sample-?a smaller but accurate representation of the greater population. In order to design your sample, you must find answers to these questions: 1. From which base population is the sample to be selected? 2. What is the method (process) for sample selection? 3. What is the size of the sample? Once you've established who the relevant population is (completed in the problem formulation stage), you have a base for your sample. This will allow you to make inferences about a larger population.There are two methods of selecting a sample from a population: probability or non-probability sampling. The probability method relies on a random sampling of everyone within the larger population. Non- probability is based in part on the Judgment of the investigator, and often employs nonviolence samples, or by other sampling methods that do not rely on probability. The final s tage of the sample design involves determining the appropriate sample size. This important step involves cost and accuracy decisions. Larger samples generally reduce sampling error and increase accuracy, but also increase costs. Stage 7: Data Collection Once you've established the first six stages, you can move on to data collection.Depending on the mode of data collection, this part of the process can require large amounts of personnel and a significant portion of your budget. Personal (face-to-face) and telephone interviews may require you to use a data collection agency (field service). Internet surveys require fewer personnel, are lower cost, and can be completed in days rather than weeks or months. Regardless of the mode of data collection, the data collection process introduces another essential element to your research project: the importance of clear and constant communication. Stage 8: Analysis and Interpretation In order for data to be useful, you must analyze it.Analysis techniques vary and their effectiveness depends on the types of information oh are collecting, and the type of measurements you are using. Because they are dependent on the data collection, analysis techniques should be decided before this step. Stage 9: The Marketing Research Report The marketing research process culminates with the research report. This report will include all of your information, including an accurate description of your research process, the results, conclusions, and recommended courses of action. The report should provide all the information the decision maker needs to understand the project. It should also be written in language that is easy to understand. It's important to find a balance between completeness and conciseness.You don't want to leave any information out; however, you can't let the information get so technical that it overwhelms the reading audience. One approach to resolving this conflict is to prepare two reports: the technical report and the s ummary report. The technical report discusses the methods and the underlying assumptions. In this document, you discuss the detailed findings of the research project. The summary report, as its name implies, summarizes the research process and presents the findings and conclusions as simply as possible. Another way to keep your findings clear is to prepare several different representations of your findings. Powering presentations, graphs, and face-to-face reports are all common methods for presenting your information.

Discuss the view that the Civil Service has too much influence over policy

The Civil service is the administrative branch of the UK government, set with dealing with the everyday running of the country, rather than a ministerial role, which focus on only some areas. It is they that carry out the more mundane roles, although some Civil Servants do have more exciting life styles with jobs such as testing weaponry that is to be bought by the Ministry of Defence. The Civil Service is to advise ministers on the decisions that need to be made, to brief ministers on the issues involved and to present options to make the minister's decision making easier. At no stage though should Civil Servants be responsible for decision making. There is a clear dividing line between the decision-making role of the minister and the supporting role of the Civil Servant. as Margaret Thatcher put it ‘Civil Servants advise; ministers decide'. Servants are not elected and because of this they should not have the power to make decisions. Decision making is the responsibility of the politicians and it is they who should take responsibility for the success or failures of departmental policy and they should not be held accountable for their advice or for departmental policy. In the case of policy errors or mistakes in implementation it is the minister who has to resign, not the Civil Servant – the Civil Servant should not be held responsible because they have no role in decision making. This can be seen through the resignation In April 2004 of Beverly Hughes. She forced to resign as minister for Immigration, Citizenship and Counter Terrorism when it was shown that she had been informed of procedural improprieties concerning the granting of visas to certain categories of workers from Eastern Europe. While this cannot wholly be seen as their fault, it was they, not the civil servants that advised them that had to resign over the events, due to the fact that they are responsible for the final decision. Ministers have a large workload and have limited time as is shown by the fact that the Core hours in the House of Commons are until 10pm on some evenings, and parliamentary debates sometimes continue into the night, with Ministers having added Committees to sit on and other government business to attend to, as a result, they rely heavily on their Civil Service advice and this puts the Civil Servants into a privileged and influential position. Any advisor should have some influence, if they don't there is not much point in them being there. However, if ministers lack the time to check Civil Servants' advice, the danger is that they will become a mouthpiece for Civil Service policies. Civil Servants also have the opportunity to ‘control' the minister by restricting the supply of information to him or by presenting it in such a way as to limit his options, as was shown by the limited information given to Beverly Hughes. It would be wrong to suggest that this happens often, it remains true that the Civil Service has considerable power. This is deemed as the Minister having gone native and in October 2010, claims were made that Jeremy Hunt had â€Å"gone native†. Also, when Alan Johnson took position of the Home Secretary, he had relatively little experience in the policy of governing the UK and was therefore more reliant on the Civil Service than he may have chosen to be. Manipulation of information may occur. Ministers, such as Alan Johnson, rely on officials to supply them with background facts upon which to base decisions. Skilful officials may be able to present statistics and research findings in a way as to influence final conclusions There is evidence to suggest that the civil service has been politicised due to the increase of special advisers with too much power. It can be argued that Special Advisers can work effectively with civil servants, and it is a relationship of mutual benefit, not a matter of regret. The role of the UK Civil Service is to help the Government of the day develop and carry out their policies and administer the public services for which they are responsible. Ministers have to be able to trust civil servants to be discreet otherwise politicians may feel the need to surround themselves with political appointees whose main virtue is their loyalty to that politician rather than having ability to formulate good policy and then have it implemented. A special advisor can give more biased opinions and can be there to help the Minister, rather than the department, policy or government. Spin doctors such as Alistair Campbell had great influence over policy on the basis of how it would appear to the public, and this can be seen in particular over the time Blair spent talking to him, rather than to the Civil Service over plans for the Millennium. There is also evidence to suggest that individual departments to develop long term policies of their own. When a new minister of government comes to power, the department will seek to impose its own ‘culture' upon them. The Treasury is most often suspected of such tactics, as it is notoriously opposed to increased public expenditure or any radical spending plans, caused by the fact that it has to keep the long term in mind, and the fact that a likely change in government will see most of the polices undone anyway, causing undue harm on the economy. If the senior Treasury officials can persuade each new Chancellor of the Exchequer of the virtues of keeping spending low, their influence automatically grows. An example of this was in 1999, when Chancellor Gordon Brown was resisting calls for extensive increases in spending on health and education, some critics suggested he had ‘gone native', suggesting that Brown had been influenced by the Civil Servants, adopting their norm of behaviour and so losing his enthusiasm for spending. Overall, the Civil Service do have more power over policy than their supposed political neutrality should let them, but it is to be expected in the modern world of political advisors, and the competitive world which seeks public recognition. While the senior civil servants, due to the permanence and long serving nature do have a great deal of power, the average civil servant has less power, and is more reliant upon presentation of the facts in a favourable way then anything else, something which is true with Ministers and Government as a whole.