Lack of Security Essay

The Net has a very little security of information embedded and the companies using the Net are subjected to the risk of disclosing large proprietary information without their knowledge. Since the Net was originally designed for a free flow of communication there was no provision for any regulation or security at the time the idea of internet was conceived and put to use. But with the increased use of internet for marketing as well as for advertising there are lot of chances that the copyrights and other property rights are infringed by many computer hackers and pranksters. With the number of people accessing and using the net the chances of anyone go into the Net and meddle with the information and other contents though manipulation by using pirated software and other measures. Even though there are some basic measures that can be used to safeguard the information and to prevent the practice of manipulating such information they are considered as inadequate considering the volume of information that are being fed into the Net every hour. The other disturbing factor is that it is possible for unauthorized users to get into the internal computer systems of the systems and hack away any classified information about the company and its products/services. There is the danger of the copyright protection also put to jeopardy â€Å"when the creation of intellectual property and the upload of a host of information, transmission, access and use of content† is attempted. (Business Europe, 1995) For instance the issue of computer hackers meddling with the internal computer system had costed millions of dollars of business apart from losing the customers for Sheraton Hotels when the hackers booked every room in the hotel chain worldwide. (Seal, 1995) Another serious threat posed by the hackers is their ability to access the customers’ personal information like addresses and credit card numbers and misuse them. This menace had necessitated many software and high tech companies to invest millions of dollars to arrive at solutions to make the interactive shopping on the internet fully secured. ‘Firewall’ is one of such mechanisms that allow the genuine customers to do their shopping online but prevents the hackers from creating any problems. Firewall is one of the combinations of ‘security algorithms and router communication protocols’ that are put to use for the prevention of the tapping by the outsiders into the databases and websites of various corporate entities. (Sales and Marketing Management, 1995) Firewall acts as a buffer in between the internal networks and larger external networks. It is the usual practice of all large companies that advertise on the internet to have firewall in place to protect their internal database and other networks. (Pugh 1995) Encryption is another method used to provide security to the marketing through internet. Encryption can be described as the scrambling of digits and a coding that can be deciphered by the intended receiver of the information who will be able to retrieve the required information. ‘Mosaic’ is one of such encryption programs adopted by the Netscape Corporation for its software and is first of its kind. However even this program is not considered 100 percent safe with its own shortcomings. (Computer World 1994) Hence the companies are forewarned to protect themselves as well as their products and services against the infringement by hackers and other illegitimate users of the internet. It is crucially important that a well designed copyright warning notice appears on every screen, logos and slogans and the companies should also ensure that all of them are registered with the appropriate authorities to ensure protection. Even though it is easier and less expensive for the companies to advertise through Net, it requires a large investment for the customers to access and browse through the Net. If the customers want to have a continuous access to the Net it becomes important that they own a personal computer with appropriate internet connectivity. It involves high cost for the common users. The customers sometimes find it difficult to access the required information due to the fact that most of the modems – the equipment to provide the internet connectivity – are slow and do not allow the customers to use the Net efficiently. Also with the advancement in the technology relating to the visual media enables the companies to make their advertisement with advanced multimedia features. This requires the capacity and compatibility from the computer hardware and hence making the marketing proposals by internet beyond the reach of the common man. Since the marketing through the internet reaches all the age groups it becomes difficult for the managers to control the advertisements effectively. It may be noted that at least 50 percent of the users of the Net is below the age of 25 and the balance above 25 and the advertisements reach all of them invariably. Hence targeting a certain age group becomes difficult. Unlike the conventional methods used for advertising in the magazines and other print media or television the advertisement through internet cannot be measured precisely to aim a certain age group or class of customers. Since the nature of the Net is such that it is so broad and beyond comprehension it is difficult for the companies to really assess whom to target and how to advertise to reach the targeted audience. Further since there are a number of resources in the internet it is not possible for the users to see the advertisement for a certain product or the advertisements from a particular company unless they are prompted to do so. This necessitates a company to still use the conventional methods of advertising which have proved to be more proactive in addition to advertising through the Net. Applying the above advantages and disadvantages of marketing through internet in our instant study of the marketing of the Indian Punjabi music it can be inferred that though the advantages of internet marketing are helpful in furthering the sales of the music products, the disadvantages like file sharing and P2P swapping of music files act to the detriment of the sales growth. But the influence of internet is much large that the advantages resulting from the sales to a wider customer base over rules the disadvantages. This makes the record companies use more and more of the internet as a media of marketing to improve the sales of their products.

Infinitely Waiting for Godot Essay

Vladimir and Estragon are two tramps waiting for someone who is never going to come around. We all may find ourselves waiting at one point in time may it are at the grocery store or simply waiting outside of my English class. One may come to find that these two characters are a picturesque example of the futility of human life. â€Å"They talk, they walk, they play different games, they abuse and rebuke each other, even they try to attempt suicide to free themselves from the agonies of life but this remains just an abortive attempt† (Shabnum 1). This inability to free themselves from the shackles of their average day to day monotony makes for a repetitive and predictable play. This repetitiveness only furthers the idea that the pair will be waiting for Godot eternally. The pair seems to be drawn to Godot for one reason or another and cannot bring themselves to leave before they meet Godot. â€Å"As Vladimir and Estragon are already condemned to endless suffering in the form of ceaseless waiting, the spectator might expect them to focus their game on a more optimistic issue† (Karic 2). As Vladimir and Estragon wait on Godot they exemplify the senselessness of human life. Vladimir who can be characterized as the alpha male of the group constantly states that he would like to leave, but the drive to stay put precedes his desire to leave. Knowing this one could assume that Vladimir is extremely discontent with himself. His alpha male persona he portrays is simply a faà §ade to hide his inner feelings of boredom and loneliness. The exchanging of hats between Vladimir and Pozzo show that, Vladimir is yearning for outside stimulus. This give-and-take of hats can be looked at as an interchange of Vladimir’s and Pozzo’s thoughts. This longing for an external source of sensory information is what keeps Vladimir endlessly waiting. Estragon is a sharp contrast from the boldness of Vladimir. Estragon seems to be sitting throughout the entire play which shows his submissiveness to Vladimir. This submissiveness not only defines Estragon’s personality but his viewpoint on life as well. As the play begins to unwind Estragon’s mental continuity begins to deteriorate. This mental deterioration is caused by the endless waiting on Godot. â€Å"In Waiting for Godot, the gradual dilapidation of every character can be felt through different forms of depravity, for depravity exists in all its form – mental, physical, spiritual†(Shabnum 1). This decline is exemplified when Estragon cannot recognize Pozzo and Lucky. Estragon is stuck waiting for Godot for many of the aforementioned reasons stated above. Foremost, Estragon can never seem to make decisions on his own which in turn will keep him waiting for Godot. This lack of decision making on Estragon’s part shows that his real reason why he waits for Godot, is that he is seeking some sort of guidance which Godot can provide. If one can view Godot as a heavenly figure then a religious aspect is added onto why the pair continues to wait for Godot. â€Å"In any case, the tramps expect that when Godot will at last come, they will sleep in a warm and secure shelter, in dry straw, their stomachs filled, and this is why one of them exclaims, â€Å"We shall be saved† (Terrian 7). This idea that Godot is a god figure coming to provide the pair with salvation from death is what keeps them waiting. While the pair continues to wait on Godot they are inevitably coming closer and closer to their death. Although, Vladimir and Estragon could be waiting for a savior they are at the same time killing themselves. In both of the characters minds there is something that Godot can provide for them that they themselves cannot obtain. This only further reinforces the idea that Godot is either some sort of angelical or extraterrestrial being. Why would the pair continue to wait for Godot if they could achieve what they w anted without Godot? The possibility of Godot bestowing the pair with something unworldly is clearly a prospect for thought. Each character also brings to the table many characteristics both innate and learned. First, Vladimir easily draws us into his persona by showing us that he is the most assertive of the pair. In most cases people are drawn to figures of authority. Vladimir perfectly takes on this role of authority over Estragon and this is what first draws the reader into his persona. As one delves deeper into Vladimir’s actions and persona it is easily seen that Vladimir cannot make decisions easily. This is a stern contradiction with his commanding relationship over Estragon. This distinction between being a leader and being unable to make decisions is what makes the pair extremely magnetic. Almost like a married couple, the pair has become so used to bickering and fighting that they need that in their lives to survive. This reliance on one another is also what draws the pair together. The reliance that each of these characters has on one another is not a true friendship as neither of their actions show any deeper relationship between the two. Many times throughout the play Vladimir and Estragon both suggest that they would be better off alone but the pair is extremely hesitant to separate from one another. The setting in which the pair are stuck waiting for Godot is extremely desolate. This lack of anything else to rely on for entertainment or sustenance is what drives the two characters to come together and form a mutual relationship. This sense of nothingness and desolation of the location they are currently in is only combatted by the presence of one another. Vladimir seems to have either had a severe sleeping problem or that he does not want to be lonely when Estragon falls asleep. Constantly trying to wake Estragon up, Vladimir shows us that he does not like to be alone with his thoughts.

Library research Essay Example | Topics and Well Written Essays - 500 words

Library research - Essay Example WoK provides bibliographic content as well as online tools for accessing, analyzing and managing information resources, wherein the search function can be perform simultaneously within multiple databases (ISI Web of Knowledge, 2005) Nexis is a Website which offers resources from thousands of news organizations, intelligence reports in the company and industry levels, reference and bibliographic sources, and intellectual property and public records, as well as legislations and regulations filings and legal resources. Information provided by Nexis apply to the accounting, academic, corporate, government, law enforcement, legal and risk management context (LexisNexis UK, 2011). Full text databases are those in which the complete content of the source of information is provided. For example, if the source is a dissertation, the complete material is provided and not just the abstract or a condensed version of the dissertation (Gravetter and Forzano, 2009). A citation database is a repository of bibliographic citations which enables a researcher to locate and get details about a certain work such as author, title, publisher, date, volume number, issue number, and number of pages (Benedictine University, 2006). The factors to be considered when evaluating a Web source include: (1) authoritativeness and authenticity, which may be verified from the URL or the source of information and the credentials of the person / organization publishing the content; (2) reliability of information, where editorial and referencing procedures and the basis of the information are the best validators; (3) content, which may be compared from similar Web pages for notable omissions and other indicators of accuracy of information (Ely and Scott, 2007; Donyai, 2009). As a rule of thumb, if a statement or a fact is not common knowledge, or if the researcher is unsure, it is best to cite the source of the information (Marquez, 2011).

Write about childhood and adolescence and your classmate sharing their Essay

Write about childhood and adolescence and your classmate sharing their story - Essay Example All those years that I have passed gave me some bitterness because with the passage of time, I lost many people who were close to me. I have heard people saying that the transformation from childhood to teenage or adolescence appears very charming and attractive because as adolescents, people get a chance to enjoy more liberty, empowerment and independence, however, this was not the case with me. My mother was there to take care of me as a single parent, so she appeared more domineering and controlling giving very less liberty to me considering me wrong most of the times. Therefore, turning a teenager was a sad experience for me. I was dislocated, having less confidence and enjoying very little liberty. My mother has good income so she allows getting anything with money, but she is not accommodative as a friend due to which, I really feel that I have nobody close to me to whom I can share everything that I feel. This has dragged me to seclusion and lonesomeness. As a teenager, when I started realizing everything around me, I turned to my raw self for assistance, as there was no loving experienced guidance for me, just strict controlling cautions from my mother. I wanted to have friends with whom I could hang out and have fun, but I was never allowed. I was just allowed to study and that was all. Therefore, I consider my childhood better than my adolescence. One of my classmates shared her experience of turning to adulthood with me. She informed me that as a child, she enjoyed the care of her father and mother who cared for all her siblings along with her. However, when she grew young and got married, she had to undergo extreme pressure from her family. She was supposed to take care of her parents, her siblings and also her children. As a young person, she was under immense pressure and she was very upset. She was not ready to let go of her parents as she regarded them not as her parents, but her children for whom, she

International Tax and Estate Planning Discussion Post 6 Coursework

International Tax and Estate Planning Discussion Post 6 - Coursework Example Cassandra should also note that the will has legal binding only when at least two witnesses watch when she is signing the will document. Spenceley (2009) advises that the two witnesses will form a reliable defense should someone contests the will in a legal system. Likewise, she should ensure that the witnesses’ signatures are verified by a public attorney. Furthermore, Cassandra is required to make clear and detailed instructions on how to distribute her properties after her demise. In this particular case, she ought to explain in the will that Aidan should inherit the house with Danika as the trustee. She should also mention the sale and subdivision of the sale amount among the three beneficially. If clear instructions are not available, Spenceley (2009) argues that the properties will be distributed according to the state’s intestacy laws Lastly, Cassandra must appoint a person that she trusts to act as her personal representative or executor of her will. The will must clearly identify the executor who will ensure that the will is executed. The trustee plays a significant role in ensuring that minors and beneficiaries living overseas are taken care of according to the provisions of her

Microcosmos Essay Example | Topics and Well Written Essays - 1000 words

Microcosmos - Essay Example The orders which are presented in the Microcosm film encompasses dragonfly, grasshoppers, rhinoceros beetle, praying mantis, moth, cutworm, ant, dung beetles, wasps, sacred beetle, bee, climbing caterpillar, wriggler, swallow-tail butterfly, 3rd instar larvae hatching into butterfly, black ants, spiders in their spider web, cricket, pavement ant, ladybird with seven spots, great peacock moth and a mosquito. In addition, cabbage looper caterpillar is also depicted.The behaviors exhibited include geotropism which is seen in the growing plant tendrils. In addition, insect pollination is also exhibited. Also, a bee is portrayed sucking nectar from a full blown flower. In addition, black ants are seen feeding on excretion materials from the thrips. Also, lady birds are seen mating. Caterpillars are also seen depicting mimicry and camouflage to evade predators. In addition, the slug is seen gliding in a moist environment covered with green grass. Slugs are also seen mating. One of the most surprising bit about the film is the bit a caterpillar is seen breaking out of a cocoon and then feeding on it afterwards. Furthermore, the film shows a spider which abruptly pounces on a grasshopper and stops it from escaping by deploying its spider web to tie them up. It’s fascinating to observe how insects are trapped in a spider web and later fed on by the king spider. An additional intriguing observation is made on how preys are trapped then wrapped by a spider web to paralyse them to enhance the liberty of the king spider to feed on them.

Gender Issues Essay Example | Topics and Well Written Essays - 500 words - 1

Gender Issues - Essay Example Gender Issues: Basically the story is about a little boy who is depicted as a "typical" little boy. Of course this is a stereotype, because his room is messy, his hair is tussled and many of his toys are on the floor. On the second page, there are three boys sitting at the table and they receive boy toys (a Corvette Sting Ray car kit and a Junior Undercover Agent code ring) in their cereal boxes. In the next pages a mother is driving the kids to school and there is only one girl seen in the entire book. There is a female teacher, an din Alexanders classroom, there are only two girls; there is one girl of color and all the rest of the children are Caucasian. On the next two pages, there are four girls and three boys; there is one boy of color. The next two pages have a girl and three boys, one of the boys is a boy of color. In the dentists office, the dentist is male, and it is the mother who brings the kids to the dentist. On the next two pages, there are only boys. The boys get into a small fight and it is mother who breaks them up. The next two pages show three male children. Towards the end of the book, we finally se a father. It is very apparent that the father is the "bread winner" and the mother is the homemaker. This is shown because dad is in a suit and tie and working in an office. The kids mess up his office and his reaction is "please dont pick him up anymore". This shows that the father does not take equal care of the boys. The story portrays a traditional family with mom taking care of the kids and the home. The father is at work in an office so he is the one who makes money for the family. The written depictions are about Alexander and his day so Alexander is spotlighted. Personal view: Alexander and the Terrible, Horrible, No Good, Very Bad Day is a hilarious book. There is charm and with in it. I particularly liked that Alexander was always wanting to move to